We’re a newly-formed brand development and design studio based in LA—bringing brand-worlds to life by fusing story and design into brands that can’t afford to be ignored.

Our process is tailored for brand world-building. We listen deeply, distill what matters, and bring it to life through identity systems, brand platforms, and creative that scales. Whether you’re starting from zero or evolving a legacy, we help shape the Thirdform—the version of your brand, born from the familiar.

Thirdform builds brands from the ground up for founders launching new ventures and steps in as creative partners for projects and campaigns with established brands. When a project calls for capabilities beyond our core team, we curate the right collaborators from our extended network, bringing in the best senior teams to serve the idea.






WORK_



OUR PROCESS_


DISCOVERY
We absorb.

Before we make anything, we listen—hard. To your team, your customers, your gut feelings, and your wildest ideas. We gather the truths, tensions, and dreams that shape your brand’s world. Through collaboration we tune into what’s said—and what’s not.

This phase builds trust, sharpens our empathy, and sets the stage for everything to come.

This is where the good stuff hides. 


DEFINITION  
We synthesize.


Now we translate everything we’ve heard into meaning. From research, insights, and instincts we clarify what your brand must stand for. It’s where intuition meets analysis—where we sketch the outlines of a future identity, voice, or experience that feels both unforgettable and inevitable.

This is where we shape strategy, define opportunity, and imagine the world your brand lives in.


DESIGN  
We emerge.


This is where the thinking becomes tangible. We bring your brand to life through systems, stories, and experiences that feel alive in the world. Every element from logo mark, language, layout, motion—stems from the foundation we laid together.

Whether it’s a complete identity system, a launch campaign, or a digital product, we aim for attention and cultural presence.

WHAT WE DO_


We move fast and build early. Every round is a step toward launch whether it’s a brand system, campaign, content, or an interactive experience. We stay hands-on so creative doesn’t stall. Progress is process.



Creative Direction Brand Identity Brand Strategy & Positioning AI Workflows Verbal Identity Campaign Development Art Direction Motion Design Film & Photo Production Package Design Digital Design Environmental & Experiential Design


CORE TEAM_


// Inquires
hello@thirdform.studio



Scott Hiers
Creative Director / Co-Founder
hello@thirdform.studio

scotthiers.com
LinkedIn


Award-winning, LA-based multidisciplinary Creative Director and Designer with a hands-on focus on campaign and brand development, creative strategy, and brand world-building for both emerging and established brands—emphasizing design, art direction, brand systems, and motion.

Scott has led creative across top agencies including Thinkingbox, CHIAT/DAY LA, North Kingdom, HAUS, Left Field Labs, and Domani Studios. In addition to agency roles, he has recently collaborated independently with agencies like Code and Theory, Invisible North, Known, and Tool of North America—bringing a blend of strategic insight and hands-on craft to every engagement.


Gabriela Merrihue
Managing Director / Co-Founder
gabriela@thirdform.studio


LinkedIn


A client-obsessed, culture-inspired executive with two decades of experience in advertising, integrated creative production, and business development—crafting sensorial stories that spark connection, joy and meaning while driving results that truly matter.

Gabby has built teams and crafted impactful brand stories for leading agencies like 72andSunny, CP+B, Deutsch, Fred&Farid, and MOFILM, working with brands including SONOS, Spotify, Louis XIII, Microsoft, and PlayStation. A true multidisciplinary talent, she brings a strategic, hands-on approach across client services, content production, and new business growth.



BRANDS WE’VE WORKED WITH_





WE LOVE BRANDS WITH BITE-
NO MATTER THE SIZE.