THIRDFORM A DESIGN-LED BRAND DEVELOPMENT STUDIO
SECRET LEVEL
BRAND IDENTITY 
A new identity for one of the first AI-native entertainment studios.






The Secret Level mark offers a ton of graphic crevices and cropping options to create a number of unique image mattes, allowing for a dynamic focus of attention.









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Long-time friend Jason Zada was starting a new studio focused on pushing boundaries in AI filmmaking, so we set out to create a fresh new identity. Secret Level’s identity features a handmade type mark and graphic device—scalable enough to accommodate tons of unique mattes, layouts, and stories.

secretlevel.co
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Secret Level

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Concept Animations:
Matt Petrocci
Footage: ©Secret Level /our role
Creative Direction
Identity Development
Design
Motion




WORK

PROCESS

TEAM

LA ESP