THIRDFORM   A BRAND DEVELOPMENT + DESIGN STUDIO
/ BUILT FOR ATTENTION
SECRET LEVEL
VISUAL IDENTITY DEVELOPMENT
 An contextual identity for a trailblazing studio leading the charge in AI-powered storytelling.








The SL logo mark offers a ton of cropping options to create a number of unique image mattes that allow for a dynamic focus of attention.



Animator Matt Petrocci ran with the initial direction and blasted out some really fun concepts—proving the scalability of the mark to suit any genre or IP.




/info
Long-time friend Jason Zada was starting a new studio focused on pioneering Ai filmmaking, so we set out to create a fresh new identity. Secret Level’s identity features a handmade type mark and graphic device—scalable enough to accommodate millions of unique mattes, layouts, and stories.

secretlevel.co



 /partnerships
Secret Level: Jason Zada

/credits
Concept Animations: Matt Petrocci
Footage: ©Secret Level /our role
Creative Direction
Identity Development
Design
Motion

WORK

PROCESS

TEAM

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