COREWEAVE
EXPERIENTIAL

Building a scalable brand world at two of AI’s most influential conferences, NVIDIA GTC and HumanX

The Challenge

On the heels of a massive IPO, it was time for CoreWeave to physically step into the center of the AI conversation. They needed more than a trade show booth. They needed a brand-space that could evolve across conferences, conversations, demos, content, and community.

The challenge was creating a system that could hold presentations, storytelling, ambient motion, and real-time brand moments, all within a space designed to pull people in from across a crowded convention floor.

The Solution

We developed a scalable event expression system built around motion, light, and responsiveness, a brand world that felt less like a booth and more like a living compute environment.

A large-scale LED canvas, reactive lighting, dimensional architecture, and modular content systems worked together as one continuous experience, shifting between ambient states, scheduled programming, and keynote moments throughout the day.

The result was an environment that didn’t just explain the brand, it behaved like it.

CoreWeave at HumanX

We developed a more compact footprint for HumanX that preserved the soul and presence of the original experience at NVIDIA GTC.

Dynamic and Functional Content

Our massive LED corner, demo stations, and AI mirror wall all adopted a unified visual identity that showcased CoreWeave original content, alongside a theater mode for presentations.

Shoutout to Moniker and John Hass for organizing and animating an hour-long playlist that ran throughout the day, dynamically pausing and shifting into theater mode when needed.

©Moniker

Realtime AI Mirror

To showcase the partners and possibilities powered by CoreWeave, we created an AI mirror that transformed guests in real time into playful, CW-branded characters using Decart.ai Lucy 2.0, an advanced live video world model built for real-time generation.

/info
We developed a scalable event expression system that turned the booth into a living compute environment. Massive LED canvases, reactive lighting, dimensional architectural forms, and modular content systems worked together as one continuous experience.

The visual identity shifted dynamically throughout the day, moving between ambient brand states, scheduled programming, keynote presentations, and interactive moments without ever losing cohesion.

Across NVIDIA GTC and HumanX, the space became more than a destination on the show floor. It became a physical extension of the brand itself. From AI-powered mirror activations to immersive demo stations and large-scale motion systems, every touchpoint translated CoreWeave’s speed, intelligence, and ambition into something people could actually feel.

Special shoutouts to the CoreWeave team for the trust and enthusiasm.

/partnership
Tool of NA

/client
CoreWeave

/credits
Architect: Graham Kelman Studio
Spatial Design: Peter Favinger + Chris Malloy
Exec Producer: Travis Kraw
Senior Producer: Adriana Lavigne
Senior Producer: Julie Lee
Lighting Design: John Haas
Creative + Design Direction: Scott Hiers
Creative Direction: Drea Valazquez
Content Design + Motion: Moniker
Demo Station Software: Juan Ramon
Build: TwoEighteen
AI Tech: Decart.ai

/our role
Creative Direction, Design Direction, and Content Design @ HumanX and Nvidia GTC conferences

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